Cookies, cookies and more cookies
Cookies have been a staple in peoples’ lives for years and with the variants of flavour, size and price the cookie market has grown significantly and is expected to have a value of £44.01 billion in 2025.
We take a look at some of the key trends we’re seeing in the cookie market today.
The Classic cookie
Who can resist a warm, gooey chocolate chip cookie?
This time-honoured childhood favourite has never really gone out of fashion but in recent years there has been a rise in cookie-centric bakeries, both independent and chain, sprouting up across the globe.
We’re talking gourmet flavour-driven cookies with excitement driven by weekly rotations and limited edition drops, and artisan cafes and bakeries specialising in premiumisation with local, named and high-quality ingredients.
The Supersized cookie
Enlarging the size of the cookie has opened up a whole new market as this delicious, sweet treat is now overtaking the cake market and is a staple for Birthdays and other special occasions.
With bakeries such as Millie’s Cookies supersizing their core products to create cookie cakes and Subway offering footlong cookies for National Cookie Day, this bigger version of the nostalgic baked good is throwing up a storm for the way we celebrate events.
The Mini cookie
On the opposite end of the spectrum, we have mini cookies.
Perfect for on the go or a quick snack to fill the void from lunch to dinner. Small and convenient means we can indulge in our favourite nostalgic sweet treat without feeling the guilt that would come from a regular sized cookie.
The Stuffed cookie
The more you can pack into a product the better and pretty much anything can be filled or stuffed into a cookie.
Super sweet spreads such as caramel, Biscoff and Nutella remain firm favourites for their irresistible gooey centre, but there’s really no limit to creativity. Think everything from spiced fruit compotes and lemon curd to cheesecake and soaked sponge inspired by popular desserts.
The Healthier cookie
Some consumers seek treats with a ‘better for you vibe’. This has led to the expansion of cookie ranges to include vegan, gluten free, sugar free and those packed with protein-rich formulations and ancient grains such as teff and rye.
Bakery manufacturers are also being compelled to change their label standards to support the rules surrounding the organic food industry. This improvement on packaging has led to a growth of consumption for healthy on the go cookies, promoting a healthier lifestyle and more variety for people with dietary requirements.
If you are looking to introduce cookies or expand your range then please get in touch with us at firstname.lastname@example.org or call us on 023 8026 9926.