Frozen bakery: What are the factors driving the success of this market?

The frozen bakery industry has experienced remarkable growth in recent years, and its popularity continues to soar. Offering a diverse range of baked goods, these frozen delicacies have become an attractive proposition for the wholesale market due to their long shelf life and preserved freshness. According to grand view research, the global frozen bakery market was worth USD 42.95 billion in 2022, and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2023 to 2030. In this blog, we will delve into the factors driving the success of the global frozen bakery market.

Increasing demand for convenience

In today’s fast-paced world, consumers are looking for quick, yet delicious food solutions so one of the key drivers behind the growth of the frozen bakery market is the increasing demand for convenience. Frozen bakery products allow consumers and businesses alike to enjoy a wide array of freshly baked goods without the need for extensive preparation. Products such as muffins, cookies, loaf cakes and traybakes can be frozen for freshness, allowing you to thaw and serve, or bake off on-site for that tempting straight-out-of-the-oven aroma. 

For the out of home sector and food service businesses, these products enable quick and easy menu additions, catering to customer preferences for on-the-go or ready-to-eat options. Retail and wholesale businesses benefit from the ease of storage and longer shelf life of frozen bakery products, compared to their fresh counterparts allowing them to stock a wider range of items without worrying about rapid spoilage.

Increasing demand for freshness

Freshly frozen food is a growing trend as many consumers take into consideration the expiration dates on the product labels when buying a product to tackle rapid spoilage and wastage. Frozen baked goods meet this need for freshness. When freezing any baked foods, it adds a life expectancy to that product by up to 18 months, without any preservatives. For businesses this means less waste and contributes to sustainability, whilst at the same time offering the freshest baked goods. 

Health and wellbeing

As consumers are becoming more health conscious, seeking gluten-free, vegan, and healthier alternatives, frozen bakery manufacturers and businesses have had to respond by introducing frozen options formulated with healthier ingredients like whole grains, reduced sugar, and lower levels of trans fats as well as gluten free alternatives. Take oatmeal cookies packed with oats and raisins, replacing sugar for honey or sweeteners as an example. Frozen allows smaller quantities of dietary restricted offers to be baked freshly every day – never compromising on quality for the consumer.

Why choose frozen?

By embracing trends and aligning your business to the changing consumer demands, you can maximise the opportunities that the frozen bakery market presents. 

Frozen bakery products are beyond convenient; a major factor benefitting the out of home, food service and retail sectors. Bake-off products can be used by commercial outlets where the products can be baked as required, producing that tempting, delicious scent. Not only are they practical to have as the only requirement is to bake, but they also save on production and preparation time.Efficiency is another advantage of frozen products as they can be shipped anywhere in the world using cold chain supply logistics, and still arrive in perfect condition to the end user. Moreover, these products are able to be packaged in resealable packaging, which encourages the correct number of quantities to be defrosted and baked, reducing waste in the process.

In effect, frozen bakery is convenient, effective and reduces waste, making it the way forward and a future trend that shouldn’t be overlooked. It’s important to differentiate your products in the marketplace through innovation and new product development and by offering healthier alternatives and options to cater for dietary needs to boost your frozen sales.

Cookie pucks
Muffins in cafe

To find out how you can inject frozen bakery into your business, please get in touch with us at or call us on 023 8026 9926.