Three things influencing the food to go category

In a world where every moment is a balancing act, there’s something undeniably comforting about sinking your teeth into a decadent brownie, a chewy flapjack, or a freshly baked muffin. Sweet snacking has become more than just a quick fix, it’s a moment of indulgence, a treat for the senses, and a reflection of our desires. Let’s delve into the three influences shaping the food to go sector: conscious choice, treating yourself, and the sensory journey.

#1. Conscious choice

Amidst the allure of sugary delights, consumers are increasingly mindful of their health and wellbeing. The pursuit for balance means an increased demand for sweet snacks that not only satisfy cravings but also align with nutritional goals. Enter the era of guilt-free indulgence, where brownies boast a protein punch, flapjacks are packed with fibre, and cookies are made with wholegrains and natural sweeteners.

The introduction of HFSS legislation (products high in fat, sugar and salt) has led to growing concerns about sugar consumption and in response, the market has witnessed a surge in low or no sugar options, offering a guilt-free alternative for those seeking to curb their intake without compromising on taste.

Beyond nutrition, the shift towards sustainable practices is a conscious choice which has led to consumers seeking eco-friendly, 100% plastic-free packaging, ingredients sourced from ethical suppliers and reusable initiatives.

Mini Loaves

#2. Treating yourself

Indulgence isn’t just about satisfying a hunger gap; it’s about feeding the soul. Sweet snacks offer a brief respite from the monotony of daily routines, transforming ordinary moments into extraordinary experiences. Whether it’s a midday pick-me-up to boost morale or a post-work reward to celebrate small wins, these indulgent treats serve as a comforting reminder to prioritise self-care and enjoy life’s simple pleasures.

The affordability of these indulgent sweet treats makes them accessible luxuries, allowing consumers to indulge their cravings without breaking the bank. In an era where stress levels run high and time is always of the essence, sweet snacks offer a convenient and delightful way to hit pause, unwind, and recharge. After all, sometimes the greatest indulgence is taking a moment to savour the sweetness.

#3. Sensory experience

Sweet snacking isn’t just about taste, it’s a multi-sensory experience that engages all the senses. The sight of a perfectly frosted muffin, the aroma of freshly baked cookies wafting through the air, the satisfying crunch of a golden flapjack – each contributes to the sensory journey of on-the-go sweet treats.

Innovation is at the heart of this sensory adventure, with bakers pushing the boundaries of creativity to delight and surprise consumers. Limited-edition flavours, whimsical designs, and playful twists on classic favourites add an element of excitement, inviting consumers to embark on a culinary adventure with every bite… take a biskie (a biscuit-come-cookie-come-cake) or a duffin (a doughnut and muffin hybrid).

The food to go sector is a blend of conscious choices, indulgent pleasures, and sensory delights. Whether it’s a protein-packed brownie for a guilt-free energy boost or a decadent muffin to satisfy a sweet craving, these indulgent delights offer a moment of sweetness in an otherwise hectic world.

Frosted muffins

At Queensland Bakery Co, we’re always looking at the latest trends and demands in the industry, so if you’re interested in more information around these potential sweet treats, get in touch.