Why traybakes are the ultimate sweet treat for consumers on the go

Traybakes have come a long way from basic brownies and plain flapjacks. These easy-serve, cost-effective sweet treats are perfect for serving at scale, but also make the perfect canvas for flavour and decoration innovation to keep busy customers coming back for more.

Whether you need a good value bulk option traybake for food service settings or on-trend sweet treats to portion up and pass off as your own for a café or coffee shop, traybakes should always be on the menu where your customers want convenience and innovation on the go.

Traybakes are perfect for high volume out of home food service businesses and for replicating a home-baked look at scale. From classic brownies to rocky road, lemon drizzle to coffee and walnut, it’s super easy to mix up your range without committing too much to one flavour profile, and you can manage profit margins by portioning up your traybakes at point of sale.

According to Mondelez International, 86 per cent of consumers want smaller portion size treat options, so easy-to-portion traybakes are a great way to support customers in their balanced eating goals too. And with so many flavour and formats available you can offer a range that appeals to many tastes and dietary needs – from plant-based and reduced sugar to fully loaded options for customers looking to go all out with their little treats.

Traybakes make the perfect canvas for innovation, from on-trend seasonal flavours to Insta-worthy twists on old favourites. According to a recent Kantar Profiles/Mintel report, 29 per cent of consumers want ‘new flavour twists’ in sweet baked goods, and traybakes offer the perfect canvas for experimentation. But according to the Food People’s Autumn / Winter trends report, flavours like cookie dough, tiramisu and Black Forest gateau are the ones to watch this season, showing that nostalgia and comfort food are the ‘food hug’ everyone’s looking for.

Need to play it fairly safe? There are ways to explore newness in your traybakes with a nod to comfort food. Top your traybakes with jam and buttercream to add a Victoria Sponge-style twist, or upgrade from a standard coffee cake recipe to a more on-trend caramel latte combination, to allow customers to experiment without risk.

Whatever your business and whatever your customers’ tastes, traybakes offer the perfect versatile sweet treat on the go.

Want to explore how traybakes could bolster your sweet treat sales, whatever your business model? QBC offers a range of tried and tested core flavours available in both branded and white label bakery options. With everything from bulk brownies to bulk millionaire shortbread, our wholesale traybakes are available ambient or frozen to thaw and serve.

Explore the QBC traybakes offer now, or contact us to discuss how we can help.