Three things influencing the food to go category In a world where every moment is a balancing act, there’s something undeniably comforting about sinking your teeth into a decadent brownie, a chewy flapjack, or a freshly baked muffin. Sweet snacking has become more than just… Read More »Three things influencing the food to go category
How to make your baked goods healthier Healthy eating used to be more about what you didn’t eat than what you did, but a growing understanding of nutrition means many consumers are ditching restrictive diets for more balanced forms of eating and treating. According to… Read More »How to make your baked goods healthier
Why limited time baked goods can create a buzz for your business FOMO (fear of missing out) is real, and it’s a principle you can use to your advantage if you’re looking to boost baked good sales. Producing limited time or volume products and creating… Read More »Why limited time baked goods can create a buzz for your business
Why traybakes are the ultimate sweet treat for consumers on the go Traybakes have come a long way from basic brownies and plain flapjacks. These easy-serve, cost-effective sweet treats are perfect for serving at scale, but also make the perfect canvas for flavour and decoration… Read More »Why traybakes are the ultimate sweet treat for consumers on the go
Classic vs. innovative: Balancing cookie variety in your business Whatever new trends bakers find to bring to the market, cookies will always be a firm favourite with consumers. But how do you balance classic flavours and formats with the modern consumer’s demand for constant innovation,… Read More »Classic vs. innovative: Balancing cookie variety in your business
Why are muffins so popular with consumers, and how can you make them work for you? While on-trend bakes like cronuts and cruffins might be growing in popularity, you just can’t beat the mighty muffin. With 70 per cent of breakfast menus featuring this sweet… Read More »Why are muffins so popular with consumers, and how can you make them work for you?
Keeping it sweet for 2024 with our top trends Staying ahead of the curve is key when it comes to consumer demands and keeping abreast of trends will set you apart from your competitors. We’ve reviewed what’s next for the bakery industry and highlight the… Read More »Keeping it sweet for 2024 with our top trends
Why loaf cakes are the star of your sweet treats range With a history dating back more than 300 years, the loaf cake continues to hold its own against the on-trend wholesale cookies, cronuts and cruffins crowding retail and food service counters. But this home-bakers’… Read More »Why loaf cakes are the star of your sweet treats range
Four ways to boost interest and sales with seasonal baked goods With the changing seasons comes a real opportunity to switch up your sweet treat ranges. From cute Easter cookies to decadent wholesale Christmas cakes, keeping your range in sync with consumer expectations and trends… Read More »Four ways to boost interest and sales with seasonal baked goods
Spend vs. save: Where quality ingredients matter to taste and nutrition When you want to strike the perfect balance between quality, taste and nutrition in your wholesale cakes, cookies and sweet treats range, choosing where to spend and where to save on ingredients can be… Read More »Spend vs. save: Where quality ingredients matter to taste and nutrition