Small but mighty, why bites and mini snacks are the latest trend
The idea of having miniature versions of delicious sweet treats has become a huge trend recently as many consumers are becoming more mindful with their eating habits. According to Mondelez International, 86% of consumers believe in the importance of control over their snacking choices through portion size options, which indicates the shift in consumer behaviour from opting for smaller, bite-sized snacks rather than larger, ‘full portioned’ snacks. Find out more in our latest blog